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Maurice Patterson
Maurice Patterson
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Negotiating masculinities: Advertising and the inversion of the male gaze
M Patterson, R Elliott
Consumption, Markets and Culture 5 (3), 231-249, 2002
3032002
Re-appraising the concept of brand image
M Patterson
Journal of Brand Management 6, 409-426, 1999
2741999
Professional interaction: Exploring the concept of attraction
LC Harris, L O'malley, M Patterson
Marketing theory 3 (1), 9-36, 2003
2182003
Mapping the re‐engagement of CRM with relationship marketing
D Mitussis, L O'Malley, M Patterson
European journal of Marketing 40 (5/6), 572-589, 2006
2142006
Place‐product or place narrative (s)? Perspectives in the Marketing of Tourism Destinations
M Lichrou, L O'Malley, M Patterson
Journal of Strategic Marketing 16 (1), 27-39, 2008
1762008
Intimacy or intrusion? The privacy dilemma for relationship marketing in consumer markets
L O'Malley, M Patterson, M Evans
Journal of marketing management 13 (6), 541-559, 1997
1711997
Hidden mountain: the social avoidance of waste
E De Coverly, P McDonagh, L O'Malley, M Patterson
Journal of Macromarketing 28 (3), 289-303, 2008
1512008
Borderlines: Skin, tattoos and consumer culture theory
M Patterson, J Schroeder
Marketing Theory 10 (3), 253-267, 2010
1462010
Brands, consumers and relationships: A review
M Patterson, L O Malley
Irish Marketing Review 18 (1/2), 10, 2006
1392006
Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
M Lichrou, L O'malley, M Patterson
Place Branding and Public Diplomacy 6, 134-144, 2010
1202010
A deviant art: Tattoo‐related stigma in an era of commodification
G Larsen, M Patterson, L Markham
Psychology & Marketing 31 (8), 670-681, 2014
1062014
Vanishing point: the mix management paradigm re-viewed
L O'Malley, M Patterson
Journal of Marketing Management 14 (8), 829-851, 1998
1041998
Interpreting the past, writing the future
A Shankar, M Patterson
Journal of Marketing Management 17 (5-6), 481-501, 2001
922001
Direct marketing in postmodernity: neo‐tribes and direct communications
M Patterson
Marketing Intelligence & Planning 16 (1), 68-74, 1998
891998
Death of a metaphor: reviewing themarketing as relationships' frame
L O'Malley, M Patterson, H Kelly-Holmes
Marketing Theory 8 (2), 167-187, 2008
832008
On the marketing implications of place narratives
M Lichrou, L O’Malley, M Patterson
Journal of Marketing Management 30 (9-10), 832-856, 2014
762014
Motorcycling edgework: A practice theory perspective
S Murphy, M Patterson
Journal of Marketing Management 27 (13-14), 1322-1340, 2011
702011
Exploring direct and relationship marketing
MJ Evans, L O'Malley, MA Patterson
Cengage Learning EMEA, 2004
672004
Women in advertising: Representations, repercussions, responses
M Patterson, L O’Malley, V Story
Irish Marketing Review 20 (1), 9-22, 2009
642009
Bouncing back!: How your school can succeed in the face of adversity
JL Patterson, J Patterson, L Collins
Eye on Education, 2002
592002
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