| Improving consumer mindset metrics and shareholder value through social media: The different roles of owned and earned media A Colicev, A Malshe, K Pauwels, P O'Connor Journal of Marketing 82 (1), 37-56, 2018 | 352 | 2018 |
| From finance to marketing: The impact of financial leverage on customer satisfaction A Malshe, MK Agarwal Journal of Marketing 79 (5), 21-38, 2015 | 171 | 2015 |
| Social media and customer-based brand equity: An empirical investigation in retail industry A Colicev, A Malshe, K Pauwels Administrative Sciences 8 (3), 55, 2018 | 60 | 2018 |
| The role of regulatory fit on the attraction effect S Chatterjee, R Roy, AV Malshe Journal of Consumer Psychology, 2010 | 52 | 2010 |
| How main street drives wall street: Customer (dis) satisfaction, short sellers, and abnormal returns A Malshe, A Colicev, V Mittal Journal of Marketing Research 57 (6), 1055-1075, 2020 | 31 | 2020 |
| The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus S Chatterjee, AV Malshe, TB Heath Journal of Business Research 63 (12), 1290-1294, 2010 | 26 | 2010 |
| The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle RT Gretz, A Malshe, C Bauer, S Basuroy Journal of the Academy of Marketing Science 47, 394-416, 2019 | 23 | 2019 |
| Rejoinder to “Endogeneity bias in marketing research: Problem, causes and remedies” RT Gretz, A Malshe Industrial Marketing Management 77, 57-62, 2019 | 22 | 2019 |
| Response of the periapical tissue of dogs' teeth to the action of citric acid and EDTA CB Sperandio, LFM Silveira, LA Araújo, J Martos, A Malshe Journal of Applied Oral Science 16, 59-63, 2008 | 12 | 2008 |
| Transcription errors of blood glucose values and insulin errors in an intensive care unit: secondary data analysis toward electronic medical Record-Glucometer Interoperability AK Sowan, A Vera, A Malshe, C Reed JMIR Medical Informatics 7 (1), e11873, 2019 | 9 | 2019 |
| The unequal effect of partisanship on brands V Mittal, A Malshe, S Sridhar Harvard Business Review, 2018 | 7 | 2018 |
| Improving the safety, effectiveness, and efficiency of clinical alarm systems: simulation-based usability testing of physiologic monitors AK Sowan, N Staggers, A Berndt, T Austin, CC Reed, A Malshe, M Kilger, ... JMIR nursing 4 (1), e20584, 2021 | 5 | 2021 |
| How main street drives Wall Street: Customer satisfaction, short sellers, and shareholder value A Malshe, A Colicev, V Mittal Journal of Marketing Research 57 (6), 1055-1075, 2018 | 5 | 2018 |
| When Non-Materiality is Material: Impact of ESG Emphasis on Firm Value S Singh, AV Malshe, Y Bart, S Netessine Available at SSRN 4579415, 2023 | 1 | 2023 |
| How ESG Reduces Risk: The Role of Consumers and Institutional Investors AV Malshe, Y Yin, A Colicev, Y Bart, K Pauwels Available at SSRN 4410032, 2023 | 1 | 2023 |
| Return On Strategy-Customer Alignment N Bosukonda, S Singh, S Sridhar, V Mittal, A Malshe Available at SSRN 4145954, 2022 | 1 | 2022 |
| Leveraging Reviewer Purchase Information For Product Sales: The Effects Of Verified Purchase Reviews Y Yin, S Mullick, A Malshe, S Basuroy 2021 AMA Winter Academic Conference, 2021 | 1 | 2021 |
| Transcription Errors of Blood Glucose Values and Insulin Errors in an Intensive Care Unit: Toward Electronic Medical Record-Glucometer Interoperability AK Sowan, A Vera, A Malshe, C Reed JMIR Medical Informatics.(forthcoming/in press). DOI 10, 11873, 2019 | 1 | 2019 |
| How Earned and Owned Social Media Impact Shareholder Value Through Consumer Mindset Metrics A Colicev, A Malshe, K Pauwels, P O’Connor MSI Working Paper Series 16, 2016 | 1 | 2016 |
| Two Essays in Marketing-finance Interface A Malshe State University of New York at Binghamton, School of Management, 2011 | 1 | 2011 |
Anatoli COLICEVFull Professor of Marketing, University of Liverpool Management SchoolVerified email at liverpool.ac.uk
