Yuping Liu-Thompkins
Title
Cited by
Cited by
Year
What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness
Y Liu, LJ Shrum
Journal of advertising 31 (4), 53-64, 2002
13302002
Managing brands in the social media environment
S Gensler, F Völckner, Y Liu-Thompkins, C Wiertz
Journal of interactive marketing 27 (4), 242-256, 2013
7792013
The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Y Liu
Journal of marketing 71 (4), 19-35, 2007
7442007
Developing a scale to measure the interactivity of websites
Y Liu
Journal of advertising research 43 (2), 207-216, 2003
6322003
Competing loyalty programs: Impact of market saturation, market share, and category expandability
Y Liu, R Yang
Journal of Marketing 73 (1), 93-108, 2009
3372009
A dual-process model of interactivity effects
Y Liu, LJ Shrum
Journal of Advertising 38 (2), 53-68, 2009
2782009
Not all repeat customers are the same: Designing effective cross-selling promotion on the basis of attitudinal loyalty and habit
Y Liu-Thompkins, L Tam
Journal of Marketing 77 (5), 21-36, 2013
1672013
Developing effective e-recruiting websites: Insights for managers from marketers
SD Maurer, Y Liu
Business horizons 50 (4), 305-314, 2007
1662007
Seeding viral content: The role of message and network factors
Y Liu-Thompkins
Journal of advertising research 52 (4), 465-478, 2012
1292012
Rising to stardom: An empirical investigation of the diffusion of user-generated content
Y Liu-Thompkins, M Rogerson
Journal of Interactive Marketing 26 (2), 71-82, 2012
1182012
Direct-to-consumer marketing of predictive medical genetic tests: assessment of current practices and policy recommendations
Y Liu, YE Pearson
Journal of Public Policy & Marketing 27 (2), 131-148, 2008
422008
Consuming direct-to-consumer genetic tests: the role of genetic literacy and knowledge calibration
YE Pearson, Y Liu-Thompkins
Journal of Public Policy & Marketing 31 (1), 42-57, 2012
312012
Emerging issues in advertising research
LJ Shrum, TM Lowrey, Y Liu
na, 2009
252009
A decade of online advertising research: What we learned and what we need to know
Y Liu-Thompkins
Journal of advertising 48 (1), 1-13, 2019
232019
Generating value through online interaction: individual and situational differences
Y Liu
Developments in Marketing Science 26, 114-114, 2003
23*2003
Rethinking interactivity: What it means and why it may not always be beneficial
Y Liu, LJ Shrum
Advertising, promotion, and new media, 103-124, 2005
202005
Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China
H Guo, H Xu, C Tang, Y Liu-Thompkins, Z Guo, B Dong
Journal of Business Research 93, 79-89, 2018
172018
The Impact of Home Country Institutions on Corporate Technological Entrepreneurship via R&D Investments and Virtual World Presence
WQ Judge, Y Liu–Thompkins, JL Brown, C Pongpatipat
Entrepreneurship Theory and Practice 39 (2), 237-266, 2015
142015
The effect of loyalty program expiration policy on consumer behavior
E Breugelmans, Y Liu-Thompkins
Marketing Letters 28 (4), 537-550, 2017
132017
A primer on using behavioral data for testing theories in advertising research
Y Liu-Thompkins, EC Malthouse
Journal of Advertising 46 (1), 213-225, 2017
82017
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Articles 1–20