Michael S Mulvey

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charles genglerAdresse e-mail validée de baruch.cuny.edu
David KlenoskyAssociate Professor, Purdue UniversityAdresse e-mail validée de purdue.edu
Michael W LeverFairleigh Dickinson UniversityAdresse e-mail validée de fdu.edu
Dan PadgettAuburn UniversityAdresse e-mail validée de auburn.edu
Statia ElliotProfessor, University of GuelphAdresse e-mail validée de uoguelph.ca
Luc GoethalsINSERMAdresse e-mail validée de inserm.fr
Jan KietzmannGustavson School of Business, University of Victoria, BC, CanadaAdresse e-mail validée de uvic.ca
Christine PittRoyal Institute of Technology (KTH)Adresse e-mail validée de indek.kth.se
Leyland PittSimon Fraser UniversityAdresse e-mail validée de sfu.ca
Karen RobsonAssociate Professor of Marketing, Odette School of Business, University of WindsorAdresse e-mail validée de uwindsor.ca
Joey LamTrinity Western UniversityAdresse e-mail validée de twu.ca
Douglas B HoltPresident, Cultural Strategy GroupAdresse e-mail validée de culturalstrategygroup.com
Terrence BrownThe Royal Institute of Technology (KTH)Adresse e-mail validée de kth.se
Albert CaruanaProfessor of Marketing, University of MaltaAdresse e-mail validée de um.edu.mt
Sarah FraserUniversity of OttawaAdresse e-mail validée de uottawa.ca
Tracey L O'SullivanAdresse e-mail validée de uottawa.ca
Christopher BelangerUniversity of OttawaAdresse e-mail validée de uottawa.ca
Alixe MénardUniversity of OttawaAdresse e-mail validée de uOttawa.ca
Partha KrishnamurthyUniversity of HoustonAdresse e-mail validée de uh.edu

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Michael S Mulvey

Telfer School of Management, University of Ottawa

Adresse e-mail validée de uottawa.ca - Page d'accueil

marketing consumer behavior branding retailing advertising


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
Understanding the factors influencing ski destination choice: A means-end analytic approach DB Klenosky, CE Gengler, MS Mulvey Journal of Leisure Research 25 (4), 362-379, 1993	511	1993
Improving the graphic representation of means-end results CE Gengler, DB Klenosky, MS Mulvey International Journal of Research in Marketing 12 (3), 245-256, 1995	261	1995
A means-end analysis of mothers' infant feeding choices CE Gengler, MS Mulvey, JE Oglethorpe Journal of Public Policy & Marketing 18 (2), 172-188, 1999	169	1999
Exploring the relationship between means-end knowledge and involvement MS Mulvey, JC Olson, RL Celsi, BA Walker Advances in Consumer Research 21 (1), 51-57, 1994	168	1994
Differentiation via technology: Strategic positioning of services following the introduction of disruptive technology D Padgett, MS Mulvey Journal of Retailing 83 (4), 375-391, 2007	125	2007
A cross-national comparison of intragenerational variability in social media sharing MS Mulvey, MW Lever, S Elliot Journal of Travel Research 59 (7), 1204-1220, 2020	53	2020
Planning pre-launch positioning: Segmentation via willingness-to-pay and means-end brand differentiators CE Gengler, MS Mulvey Journal of Brand Management 24 (3), 230-249, 2017	33	2017
Quantitative insights from online qualitative data: An example from the health care sector C Pitt, M Mulvey, J Kietzmann Psychology & Marketing 35 (12), 1010-1017, 2018	31	2018
Invoking the rhetorical power of character to create identifications MS Mulvey, C Medina Persuasive Imagery: A Consumer Response Perspective, 223-245, 2003	31	2003
Mining deeper meaning in consumer decision maps MS Mulvey, BE Kavalam Qualitative Market Research: An International Journal 13 (4), 372-388, 2010	27	2010
Social marketing interventions to promote physical activity among 60 years and older: a systematic review of the literature L Goethals, N Barth, D Hulpin, MS Mulvey, F Roche, K Gallopel-Morvan, ... BMC Public Health 20 (1312), 2020	24	2020
Content analysis research themes 1977-2000: Evolution and change MS Mulvey, BB Stern Advances in Consumer Research 31, 728-734, 2004	21	2004
The reading profile: An interpretive framework for analyzing the meanings of ads DB Holt, MS Mulvey Advances in Consumer Research 24, 98-100, 1997	18*	1997
From hashtags to shopping bags: Measuring the rise of eWOM through social media and its impact on travelers’ shopping patterns MW Lever, MS Mulvey, S Elliot TTRA 2017 International Conference (Quebec City) 12, 2017	16	2017
Experiential positioning: Strategic differentiation of customer-brand relationships D Padgett, M Mulvey Innovative Marketing 5 (3), 87-95, 2009	15	2009
Understanding the emotions of those with a gambling disorder: Insights from automated text analysis T Brown, A Caruana, M Mulvey, L Pitt Journal of Gambling Issues, 121-142, 2021	8	2021
Looking through the Glassdoor: The stories that B2B salespeople tell J Lam, MS Mulvey, K Robson Industrial Marketing Management 105 (August), 478–488, 2022	7	2022
Understanding innovation-values fit from the consumer perspective: A new mixed-model approach MS Mulvey, CE Gengler NMIMS Management Review 23 (October-November), 18-46, 2013	6	2013
Experiential positioning: Strategic differentiation of customer-brand relationships MS Mulvey, D Padgett ACR European Advances, 2001	6	2001
The invisible narrator: Attributes and consumer attitudes MS Mulvey, BB Stern Advances in Consumer Research 31, 178-185, 2004	5	2004

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