| Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity Y Jie, TJ Chou, N Chou Journal of Brand Management 19, 525-540, 2012 | 23 | 2012 |
| Older is better: Consumers prefer older drugs Y Jie Psychology & Marketing 37 (11), 1498-1510, 2020 | 11 | 2020 |
| Argumentum ad Novitatem: mere newness as a choice heuristic JY Jie, Y Li ACR North Am. Adv 44, 506-507, 2016 | 7 | 2016 |
| Frequency or total number? A comparison of different presentation formats on risk perception during COVID-19 Y Jie Judgment and Decision making 17 (1), 215-236, 2022 | 5 | 2022 |
| Prepayment effect: Prepayment with clawback increases task participation Y Jie Journal of Business Research 92, 210-218, 2018 | 4 | 2018 |
| Chronological cues and consumers’ preference for mere newness Y Jie, Y Li Journal of Retailing 98 (3), 527-541, 2022 | 3 | 2022 |
| Moving past option and future payment closer to now affects decision and behavior: Newness effect and prepayment effect Y Jie University of California, Riverside, 2017 | 2 | 2017 |
| Market entry timing and company performance: a study of listed companies in the People's Republic of China TJ Chou, B Jie, L Li Problems and perspectives in management, 124-134, 2009 | 2 | 2009 |
| Optimal preannouncement timing for launching new tourism attractions Y Jie, BH Ye, VWS Tung Tourism Management 100, 104837, 2024 | 1 | 2024 |
| Package deals in multi‐issue bilateral bargaining A Rapoport, DA Seale, T Kugler, EJ Gisches, Y Jie Journal of Behavioral Decision Making 36 (1), e2284, 2023 | 1 | 2023 |
| New is good”: Consumers prefer chronologically newer options Y Jie, Y Li | 1 | 2020 |
| Consumer Mere Newness Bias Y Jie, Y Li | 1 | 2015 |
| Responding to requests for help: Effects of payoff schemes with small monetary units Y Jie Journal of Behavioral and Experimental Economics 88, 101582, 2020 | | 2020 |
| Loss Aversion As a Self-Commitment Device to Improve Eating Habits JY Jie ACR North American Advances, 2017 | | 2017 |
Ye LiAssociate Professor of Management & MarketingVerified email at ucr.edu
