| On the use of structural equation modeling in marketing image research Y Koubaa, R Srarfi Tabbane, R Chaabouni Jallouli Asia Pacific Journal of Marketing and Logistics 26 (2), 315-338, 2014 | 34 | 2014 |
| Overview of E-commerce Technologies, Data Analysis Capabilities and Marketing Knowledge S Kaabi, R Jallouli Digital Economy. Emerging Technologies and Business Innovation, 2019 | 29 | 2019 |
| THE SUCCESS FACTORS OF CRM SYSTEMS: AN EXPLANATORY ANALYSIS H Khlif, R Jallouli JOURNAL OF GLOBAL BUSINESS AND TECHNOLOGY 10 (2), 25-42, 2014 | 29 | 2014 |
| Key success factors for Ericsson mobile platforms using the value grid model KS Søilen, MA Kovacevic, R Jallouli Journal of Business Research 65 (9), 1335-1345, 2012 | 28 | 2012 |
| Clustering of Social Media Data and Marketing Decisions T Benslama, R Jallouli Digital Economy. Emerging Technologies and Business Innovation- Springer …, 2020 | 15 | 2020 |
| Measuring Adolescent Influence Tactics With Parents in Family Vacation Decisions: A Comparable Scale Across 19 Societies CJ Su, HH Liao, N Lorgnier, WS Yen, P Bouchet, H Yuichi, R Jallouli, ... Sage Open 9 (1), 1-9, 2019 | 14 | 2019 |
| Digital Economy. Emerging Technologies and Business Innovation, Springer LNBIP 325 - 2018 MAB Tobji, R Jallouli, Y Koubaa, A Nijholt, Eds Digital Economy. Emerging Technologies and Business Innovation, Brest 3-5 …, 2018 | 10* | 2018 |
| Mapping top strategic e-commerce technologies in the digital marketing literature R Jallouli, S Kaabi Journal of Telecommunications and the Digital Economy 10 (3), 149-164, 2022 | 7 | 2022 |
| Technology-enabled personalization for mobile banking services: literature review and theoretical framework M Khemiri, R Jallouli Journal of Telecommunications and the Digital Economy 10 (2), 173-194, 2022 | 7 | 2022 |
| Social media data analytics for marketing strategies: the path from data to value T Benslama, R Jallouli Journal of Telecommunications and the Digital Economy 10 (2), 96-110, 2022 | 6 | 2022 |
| Digital marketing strategies driven by wellbeing in virtual communities: Literature review Z Ayachi, R Jallouli Journal of Telecommunications and the Digital Economy 10 (3), 107-127, 2022 | 5 | 2022 |
| Topic Modeling of Marketing Scientific Papers: An Experimental Survey M Chebil, R Jallouli, MA Bach Tobji, CE Ben Ncir International Conference on Digital Economy, 147-171, 2021 | 5 | 2021 |
| Social networks and societal strategic orientation in the hotel sector: netnographic study H Koubaa, R Jallouli Digital Economy. Emerging Technologies and Business Innovation: 4th …, 2019 | 5 | 2019 |
| Digital Economy Emerging Technologies and Business Innovation 2017 R Jallouli, OR Zaïane, MAB Tobji, RS Tabbane, A Nijholt Springer, LNBIP Series https://doi.org/10.1007/978-3-319-62737-3 290, XVI, 219, 2017 | 4* | 2017 |
| Guest editorial digital technologies and innovation R Jallouli, MA Bach Tobji, G Piho, H Mcheick Journal of Telecommunications and the Digital Economy 10 (2), 1-5, 2022 | 3 | 2022 |
| Digital Economy. Emerging Technologies and Business Innovation , Proceedings R Jallouli, MA Bach Tobji, H Mcheick, G Piho 6th International Conference on Digital Economy, ICDEc 2021, Tallinn …, 2021 | 3* | 2021 |
| An Enriched Framework for CRM Success Factors Outlining Data Analytics Capabilities’ Dimension A Case Study from the Retail Industry R Jabado, R Jallouli The International Conference on Business and Technology ICBT2020, 2020 | 3 | 2020 |
| A Systematic Literature Review on CRM Critical Success Factors : The Transversal Role of Data Analytics Capabilities R Jabado, R Jallouli Jallouli, R., Bach Tobji, M.A., Belkhir, M., Soares, A.M., Casais, B. (eds …, 2023 | 2* | 2023 |
| LES DÉRIVES DE LA DÉLOCALISATION: L'EXEMPLE DES CENTRES D'APPEL EN TUNISIE R Jallouli, F Raboudi Revue Française du Marketing, 77, 2011 | 2 | 2011 |
| Clustering social media data for marketing strategies: Literature review using topic modelling techniques M Chebil, R Jallouli, MA Bach Tobji Journal of Telecommunications and the Digital Economy 12 (1), 510-537, 2024 | 1 | 2024 |
Mohamed Anis BACH TOBJILARODEC - ISG, ESEN - University of ManoubaAdresse e-mail validée de isg.rnu.tn
