Pierre Chandon
Pierre Chandon
L'Oréal Chaired Professor of Marketing, INSEAD
Adresse e-mail validée de insead.edu - Page d'accueil
TitreCitée parAnnée
A benefit congruency framework of sales promotion effectiveness
P Chandon, B Wansink, G Laurent
The Journal of marketing, 65-81, 2000
18702000
The Biasing Health Halos of Fast‐Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side‐Dish Consumption Intentions
P Chandon, B Wansink
Journal of Consumer Research 34 (3), 301-314, 2007
7812007
Can “low-fat” nutrition labels lead to obesity?
B Wansink, P Chandon
Journal of Marketing Research 43 (4), 605-617, 2006
7692006
Do intentions really predict behavior? Self-generated validity effects in survey research
P Chandon, VG Morwitz, WJ Reinartz
Journal of Marketing, 1-14, 2005
6682005
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
P Chandon, JW Hutchinson, ET Bradlow, S Young
Journal of Marketing 73 (6), 1-17, 2009
6452009
Does Food Marketing Need to Make us Fat? A Review and Solutions
P Chandon, B Wansink
Nutrition Reviews 70 (10), 571-593, 2012
3632012
Is obesity caused by calorie underestimation? A psychophysical model of meal size estimation
P Chandon, B Wansink
Journal of Marketing Research 44 (1), 84-99, 2007
2942007
When are stockpiled products consumed faster? A convenience-salience framework of postpurchase consumption incidence and quantity
P Chandon, B Wansink
Journal of Marketing Research, 321-335, 2002
2902002
Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers
N Ordabayeva, P Chandon
Journal of Consumer Research 38 (1), 27-41, 2011
2122011
How Package Design and Packaged-based Marketing Claims Lead to Overeating
P Chandon
Applied Economic Perspectives and Policy, 2012
1792012
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
P Chandon, WJ Hutchinson, SH Young, INSEAD.
INSEAD, 2001
165*2001
Supersize in one dimension, downsize in three dimensions: Effects of spatial dimensionality on size perceptions and preferences
P Chandon, N Ordabayeva
Journal of Marketing Research 46 (6), 739-753, 2009
1622009
Is Food Marketing Making us Fat? A Multi-Disciplinary Review
P Chandon, B Wansink
Foundations and Trends® in Marketing 5 (3), 113-196, 2011
1482011
Internal and External Cues of Meal Cessation: The French Paradox Redux?
B Wansink, CR Payne, P Chandon
Obesity 15 (12), 2920-2924, 2007
1472007
The short-and long-term effects of measuring intent to repurchase
P Chandon, VG Morwitz, WJ Reinartz
Journal of Consumer Research 31 (3), 566-572, 2004
1432004
Slim by design: Redirecting the accidental drivers of mindless overeating
B Wansink, P Chandon
Journal of Consumer Psychology, 2014
1302014
Pleasure as a substitute for size: How multisensory imagery can make people happier with smaller food portions
Y Cornil, P Chandon
Journal of Marketing Research, 2016
872016
From Fan to Fat? Vicarious Losing Increases Unhealthy Eating, but Self-Affirmation Is an Effective Remedy
Y Cornil, P Chandon
Psychological Science, 2013
752013
How biased household inventory estimates distort shopping and storage decisions
P Chandon, B Wansink
Journal of Marketing 70 (4), 118-135, 2006
732006
Note on measuring brand awareness, brand image, brand equity and brand value
P Chandon
Insead, 2003
722003
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