Julien Cayla
Julien Cayla
Associate Professor of Marketing, Nanyang Business School
Adresse e-mail validée de ntu.edu.sg - Page d'accueil
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A cultural approach to branding in the global marketplace
J Cayla, EJ Arnould
Journal of international Marketing 16 (4), 86-112, 2008
3422008
Asian brands and the shaping of a transnational imagined community
J Cayla, GM Eckhardt
Journal of Consumer Research 35 (2), 216-230, 2008
3272008
Inside marketing: Practices, ideologies, devices
OUP Oxford, 2011
135*2011
Ethnographic Stories for Market Leaning
J Cayla, EJ Arnould
Journal of Marketing, 1-51, 2013
1332013
Asian brands without borders: regional opportunities and challenges
J Small, TC Melewar, J Cayla, GM Eckhardt
International Marketing Review, 2007
1062007
Selling pain to the saturated self
R Scott, J Cayla, B Cova
Journal of Consumer Research 44 (1), 22-43, 2017
872017
Mapping the Play of Organizational Identity in Foreign Market Adaptation
J Cayla, L Peñaloza
Journal of Marketing 76 (6), 36-54, 2012
522012
Writing pictures/taking fieldnotes: towards a more visual and material ethnographic consumer research
L Peñaloza, J Cayla
Handbook of Qualitative Research Methods in Marketing, 279, 2006
442006
Consumer fetish: Commercial ethnography and the sovereign consumer
EJ Arnould, J Cayla
Organization Studies 36 (10), 1361-1386, 2015
332015
Stories that Deliver Business Insights
J Cayla, E Arnould, R Beers
MIT Sloan Management Review 55 (2), 55-62, 2014
322014
Brand mascots as organisational totems
J Cayla
Journal of Marketing Management 16 (4), 86-112, 2013
322013
Following the Endorser's shadow: Shah Rukh Khan and the creation of the cosmopolitan Indian male
J Cayla
Advertising & Society Review 9 (2), 2008
212008
Party time: recreation rituals in the world of B2B
J Cayla, B Cova, L Maltese
Journal of Marketing Management 29 (11-12), 1394-1421, 2013
182013
Global branding
J Roberts, J Cayla
The SAGE Handbook of International Marketing, 346-360, 2009
182009
Indian Consumer Kaun Hai? The Class-Based Grammar of Indian Advertising
J Cayla, M Elson
Journal of Macromarketing 32 (3), 295-308, 2012
152012
Re-conceptualizing escape in consumer research
B Cova, A Carù, J Cayla
Qualitative Market Research: An International Journal, 2018
142018
The production of consumer representations
J Cayla, L Peñaloza
Advances in Consumer Research 33, 458, 2006
112006
Market Formations: Three Empirical Investigations on the Construction of Consumer Representations
D Zwick, J Cayla, M Koops-Elson
Advances in Consumer Research 29, 158-161, 2002
11*2002
Language and power in India's “new services”
J Cayla, K Bhatnagar
Journal of Business Research 72, 189-198, 2017
102017
"A Passage to India": An Ethnographic Study of the Advertising Agency's Role in Mediating the Cultural Learning and Adaptation of Multinational Corporations
J Cayla
University of Colorado, 2003
62003
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