| Socialization into consumer culture: Hunters learning to be men J Littlefield, JL Ozanne Consumption Markets & Culture 14 (4), 333-360, 2011 | 86 | 2011 |
| Gender justice and the market: a transformative consumer research perspective W Hein, L Steinfield, N Ourahmoune, CA Coleman, LT Zayer, J Littlefield Journal of Public Policy & Marketing 35 (2), 223-236, 2016 | 82 | 2016 |
| Men on the hunt: Ecofeminist insights into masculinity J Littlefield Marketing Theory 10 (1), 97-117, 2010 | 54 | 2010 |
| ‘Hike your own hike’: Equipment and serious leisure along the Appalachian Trail J Littlefield, RA Siudzinski Leisure studies 31 (4), 465-486, 2012 | 50 | 2012 |
| Teaching organizational culture using a projective technique: Collage construction S Colakoglu, J Littlefield Journal of Management Education 35 (4), 564-585, 2011 | 40 | 2011 |
| Peer socialisation: brand-related bullying in the school classroom WP Williams, J Littlefield Journal of Marketing Management 34 (11-12), 989-1014, 2018 | 19 | 2018 |
| The TCR perspective of gender: Moving from critical theory to an activism-praxis orientation L Steinfield, J Littlefield, W Hein, CA Coleman, LT Zayer Handbook of research on gender and marketing, 186-210, 2019 | 11 | 2019 |
| Gender and the self: traversing feminisms, masculinities, and intersectionality toward transformative perspectives LT Zayer, CA Coleman, W Hein, J Littlefield, L Steinfield The Routledge companion to consumer behavior, 147-161, 2017 | 11 | 2017 |
| Consumer socialization: The role of hunting and gun rituals in becoming a man J Littlefield, JL Ozanne Advances in Consumer Research 36, 634-635, 2009 | 5 | 2009 |
| Policy implications of localised stigma: A case study of consumer vulnerabilities experienced by mobile home park residents J Littlefield, JE Littlefield Social Business 9 (1), 49-68, 2019 | 3 | 2019 |
| Research Issues in Fine Arts Marketing KP Marshall, S Thach, J Littlefield | 1 | 2016 |
| Branding Gender in Sport: A Visual-rhetorical Analysis of the Branding of Roller Derby T Coleman, J Littlefield | 1 | 2015 |
| The US Gun Culture Seen through the Lens of Consumer Culture Theory: Self-Sufficiency, Safety, and Privacy J Littlefield Consumer Culture Theory 15, 25-40, 2013 | 1 | 2013 |
| Is That a Real Song Or Did You Just Make It Up? Styles of Authenticity in the Cultural (Re) Production of Music J Littlefield, R Siudzinski memory 13, 230-245, 2011 | 1 | 2011 |
| Experts, Novices, and Non-Consumption Among Appalachian Trail Thru-Hikers J Littlefield, RA Siudzinski ACR North American Advances, 2008 | 1 | 2008 |
| The Use of Music in Retro Branding J Littlefield, C Young Faculty Submissions, 10, 2021 | | 2021 |
| Combining Sport and Performance: Dramaturgical Identity Enactment Among Independent Wrestlers S Angel, J Littlefield | | 2020 |
| Entertainment Media as a Source of Consumer Mythology: The Gendered Case of Lieutenant Columbo (pp. 268-271) J Littlefield | | 2017 |
| Entertainment Media as a Source of Consumer Mythology: The Gendered Case of Lieutenant Columbo J Littlefield | | 2017 |
| Positioning Conflict in Place Branding: An Assessment of Competing Musical Discourses in the Branding of Chattanooga, Tennessee J Littlefield | | 2016 |
