Chi Kin (Bennett) Yim
Chi Kin (Bennett) Yim
Professor of Marketing, The University of Hong Kong
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The effects of strategic orientations on technology-and market-based breakthrough innovations
KZ Zhou, CK Yim, DK Tse
Journal of marketing 69 (2), 42-60, 2005
Is customer participation in value creation a double-edged sword? Evidence from professional financial services across cultures
KW Chan, CK Yim, SSK Lam
Journal of marketing 74 (3), 48-64, 2010
Strengthening customer loyalty through intimacy and passion: Roles of customer–firm affection and customer–staff relationships in services
CK Yim, DK Tse, KW Chan
Journal of marketing research 45 (6), 741-756, 2008
Consumer price and promotion expectations: An experimental study
MU Kalwani, CK Yim
Journal of marketing Research 29 (1), 90-100, 1992
A price expectations model of customer brand choice
MU Kalwani, CK Yim, HJ Rinne, Y Sugita
Journal of Marketing research 27 (3), 251-262, 1990
Do customers and employees enjoy service participation? Synergistic effects of self-and other-efficacy
CK Yim, KW Chan, SSK Lam
Journal of marketing 76 (6), 121-140, 2012
On what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China
GY Gao, KZ Zhou, CKB Yim
International journal of research in marketing 24 (1), 3-15, 2007
Consumer behavioral loyalty
CK Yim, PK Kannan
Journal of business research 44 (2), 75-92, 1999
A social institutional approach to identifying generation cohorts in China with a comparison with American consumers
KH Hung, FF Gu, CKB Yim
Journal of international business studies 38 (5), 836-853, 2007
Multiple reference effects in service evaluations: Roles of alternative attractiveness and self-image congruity
CKB Yim, KW Chan, K Hung
Journal of Retailing 83 (1), 147-157, 2007
A high-tech product market share model with customer expectations
E Bridges, CK Yim, RA Briesch
Marketing Science 14 (1), 61-81, 1995
When does FDI matter? The roles of local institutions and ethnic origins of FDI
DT Wang, FF Gu, KT David, CKB Yim
International Business Review 22 (2), 450-465, 2013
Performance of domestic and foreign-invested enterprises in China
D Xu, Y Pan, C Wu, B Yim
Journal of World Business 41 (3), 261-274, 2006
Effects of prior brand usage and promotion on consumer promotional response
E Bridges, RA Briesch, CKB Yim
Journal of Retailing 82 (4), 295-307, 2006
Justice-based service recovery expectations: measurement and antecedents
CKB Yim, FF Gu, KW Chan, KT David
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2003
Market share performance of foreign and domestic brands in China
GY Gao, Y Pan, DK Tse, CK Yim
Journal of International Marketing 14 (2), 32-51, 2006
E-service environment: Impacts of web interface characteristics on consumers’ online shopping behavior
W Hong, KY Tam, CKB Yim
E-Service: New directions in theory and practice, 120-140, 2016
An investigation of the impact of promotions on across-submarket competition
PK Kannan, CKB Yim
Journal of Business Research 53 (3), 137-149, 2001
Healthcare destinations in Asia
C Yim
Asia Case Research Centre, University of Hong Kong, 2005
An investigation of nonbeneficiary reactions to discretionary preferential treatments
KW Chan, CK Yim, T Gong
Journal of Service Research 22 (4), 371-387, 2019
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