| Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses C Bonifield, C Cole Marketing Letters 18, 85-99, 2007 | 517 | 2007 |
| Consumers' search and use of nutrition information: The challenge and promise of the nutrition labeling and education act SK Balasubramanian, C Cole Journal of marketing 66 (3), 112-127, 2002 | 503 | 2002 |
| Factors influencing the price premiums that consumers pay for national brands over store brands R Sethuraman, C Cole Journal of Product & Brand Management 8 (4), 340-351, 1999 | 499 | 1999 |
| Age differences in consumers' search for information: Public policy implications CA Cole, SK Balasubramanian Journal of consumer research 20 (1), 157-169, 1993 | 428 | 1993 |
| Consumer decision making and aging: Current knowledge and future directions C Yoon, CA Cole, MP Lee Journal of Consumer Psychology 19 (1), 2-16, 2009 | 422 | 2009 |
| Age differences in information processing: Understanding deficits in young and elderly consumers DR John, CA Cole Journal of consumer research 13 (3), 297-315, 1986 | 404 | 1986 |
| The effects of length, content, and repetition on television commercial effectiveness SN Singh, CA Cole Journal of marketing research 30 (1), 91-104, 1993 | 341 | 1993 |
| The orbitofrontal cortex, real‐world decision making, and normal aging NL Denburg, CA Cole, M Hernandez, TH Yamada, D Tranel, A Bechara, ... Annals of the New York Academy of Sciences 1121 (1), 480-498, 2007 | 272 | 2007 |
| Cognitive and age-related differences in the ability to use nutritional information in a complex environment CA Cole, GJ Gaeth Journal of Marketing research 27 (2), 175-184, 1990 | 256 | 1990 |
| Services marketing: Principles and practice A Palmer, C Cole (No Title), 1995 | 241 | 1995 |
| Product returns on the internet: a case of mixed signals? C Bonifield, C Cole, RL Schultz Journal of Business Research 63 (9-10), 1058-1065, 2010 | 237 | 2010 |
| Cross-national logo evaluation analysis: An individual-level approach R Van der Lans, JA Cote, CA Cole, SM Leong, A Smidts, PW Henderson, ... Marketing science 28 (5), 968-985, 2009 | 186 | 2009 |
| Encoding and media effects on consumer learning deficiencies in the elderly CA Cole, MJ Houston Journal of Marketing Research 24 (1), 55-63, 1987 | 181 | 1987 |
| Decision making and brand choice by older consumers C Cole, G Laurent, A Drolet, J Ebert, A Gutchess, R Lambert-Pandraud, ... Marketing Letters 19, 355-365, 2008 | 176 | 2008 |
| Why do consumers pay more for national brands than for store brands? R Sethuraman, C Cole (No Title), 1997 | 152 | 1997 |
| Deterrence and consumer fraud CA Cole Journal of Retailing 65 (1), 107, 1989 | 143 | 1989 |
| Better him than me: social comparison theory and service recovery C Bonifield, CA Cole Journal of the Academy of Marketing Science 36, 565-577, 2008 | 132 | 2008 |
| Mood effects on attitudes, perceived risk and choice: Moderators and mediators A Fedorikhin, CA Cole Journal of Consumer Psychology 14 (1-2), 2-12, 2004 | 127 | 2004 |
| Poor decision making among older adults is related to elevated levels of neuroticism NL Denburg, JA Weller, TH Yamada, DM Shivapour, AR Kaup, ... Annals of Behavioral Medicine 37 (2), 164-172, 2009 | 126 | 2009 |
| A neuropsychological test of belief and doubt: damage to ventromedial prefrontal cortex increases credulity for misleading advertising E Asp, K Manzel, B Koestner, C Cole, NL Denburg, D Tranel Frontiers in Neuroscience 6, 21828, 2012 | 113 | 2012 |
