| Advertising a new product in a segmented market A Buratto, L Grosset, B Viscolani European Journal of Operational Research 175 (2), 1262-1267, 2006 | 85 | 2006 |
| Consignment contracts with cooperative programs and price discount mechanisms in a dynamic supply chain A Buratto, R Cesaretto, P De Giovanni International Journal of Production Economics 218, 72-82, 2019 | 59 | 2019 |
| New product introduction: goodwill, time and advertising cost A Buratto, B Viscolani Mathematical Methods of Operations Research 55, 55-68, 2002 | 49 | 2002 |
| Coordination of advertising strategies in a fashion licensing contract A Buratto, G Zaccour Journal of optimization theory and applications 142, 31-53, 2009 | 46 | 2009 |
| Advertising channel selection in a segmented market A Buratto, L Grosset, B Viscolani Automatica 42 (8), 1343-1347, 2006 | 46 | 2006 |
| Advertising coordination games of a manufacturer and a retailer while introducing a new product A Buratto, L Grosset, B Viscolani Top 15 (2), 307-321, 2007 | 17 | 2007 |
| Strategic pricing and advertising in the presence of a counterfeiter A Buratto, L Grosset, G Zaccour IMA Journal of Management Mathematics 27 (3), 397-418, 2016 | 15 | 2016 |
| An optimal control student problem and a marketing counterpart A Buratto, B Viscolani Mathematical and Computer Modelling 20 (6), 19-33, 1994 | 15 | 1994 |
| Mitigating the feature fatigue effect for smart products through digital servitization R Cesaretto, A Buratto, P De Giovanni Computers & industrial engineering 156, 107218, 2021 | 14 | 2021 |
| A communication mix for an event planning: a linear quadratic approach A Buratto, L Grosset Central European Journal of Operations Research 14, 247-259, 2006 | 11 | 2006 |
| Should the COVID-19 lockdown be relaxed or intensified in case a vaccine becomes available? A Buratto, M Muttoni, S Wrzaczek, M Freiberger Plos one 17 (9), e0273557, 2022 | 10 | 2022 |
| Ottimizzazione Dinamica. Modelli economici e gestionali A Buratto, L Grosset, B Viscolani Libreria Progetto snc, 2013 | 10 | 2013 |
| When does a royalty clause with a guarantee lead to a no‐equilibrium situation in a licensing contract? A Buratto Optimal Control Applications and Methods 34 (1), 111-126, 2013 | 8 | 2013 |
| HIV vs. the Immune System: A Differential Game A Buratto, R Cesaretto, R Zamarchi Mathematics 3 (4), 1139-1170, 2015 | 7 | 2015 |
| Advertising and price to sustain the brand value in a licensing contract A Buratto Advances in Dynamic Games: Theory, Applications, and Numerical Methods for …, 2013 | 7 | 2013 |
| Linear models and advertising A Buratto, L Grosset, B Viscolani Rendiconti per gli studi Economici e Quantitativi, 107-120, 2005 | 7 | 2005 |
| Ottimizzazione dinamica A Buratto, L Grosset, B Viscolani Modelli economici e gestionali. Quarta Edizione. Padova: Edizioni Libreria …, 2017 | 6 | 2017 |
| Optimal sustainable use of drinking water sources and interactions between multiple providers A Buratto, C D’Alpaos Operations Research Letters 43 (4), 389-395, 2015 | 6 | 2015 |
| Optimal communication mix to maximize brand image A Buratto, D Favaretto Ricerca Operativa 103 (104), 33-50, 2002 | 6 | 2002 |
| HIV inside the body: a review of mathematical modeling A Buratto, R Cesaretto, R Zamarchi | 5 | 2015 |
Bruno ViscolaniProfessore Matematica per l'Economia, Università di PadovaAdresse e-mail validée de math.unipd.it
