Hannu Saarijärvi
Hannu Saarijärvi
Professor of Marketing
Verified email at tuni.fi
Cited by
Cited by
Value co‐creation: theoretical approaches and practical implications
H Saarijärvi, PK Kannan, H Kuusela
European business review, 2013
The mechanisms of value co-creation
H Saarijärvi
Journal of Strategic Marketing 20 (5), 381-391, 2012
Customer relationship management: the evolving role of customer data
H Saarijärvi, H Karjaluoto, H Kuusela
Marketing intelligence & planning, 2013
Reverse use of customer data: implications for service-based business models
H Saarijärvi, C Grönroos, H Kuusela
Journal of Services Marketing, 2014
Extending customer relationship management: from empowering firms to empowering customers
H Saarijärvi, H Karjaluoto, H Kuusela
Journal of Systems and Information Technology, 2013
How perceived value drives the use of mobile financial services apps
H Karjaluoto, AA Shaikh, H Saarijärvi, S Saraniemi
International Journal of Information Management 47, 252-261, 2019
From selling to supporting–Leveraging mobile services in the context of food retailing
H Saarijärvi, L Mitronen, M Yrjölä
Journal of Retailing and Consumer Services 21 (1), 26-36, 2014
Customer perceived value, satisfaction, and loyalty: the role of willingness to share information
M Leppäniemi, H Karjaluoto, H Saarijärvi
The International Review of Retail, Distribution and Consumer Research 27 (2 …, 2017
Using artificial intelligence to create value in insurance
M Riikkinen, H Saarijärvi, P Sarlin, I Lähteenmäki
International Journal of Bank Marketing, 2018
Understanding consumers' online conversation practices in the context of convenience food
E Närvänen, H Saarijärvi, O Simanainen
International Journal of Consumer Studies 37 (5), 569-576, 2013
Customer value co-creation through reverse use of customer data
H Saarijärvi
Tampere University Press, 2011
Using the pairwise comparison method to assess competitive priorities within a supply chain
H Saarijärvi, H Kuusela, MT Spence
Industrial Marketing Management 41 (4), 631-638, 2012
Disentangling customer orientation–executive perspective
H Saarijärvi, H Kuusela, K Neilimo, E Närvänen
Business Process Management Journal, 2014
The value propositions of multi-, cross-, and omni-channel retailing
M Yrjölä, H Saarijärvi, H Nummela
International Journal of Retail & Distribution Management, 2018
Omni-channel retailing: propositions, examples and solutions
M Yrjölä, MT Spence, H Saarijärvi
The International Review of Retail, Distribution and Consumer Research 28 (3 …, 2018
Consumer cooperatives: Uncovering the value potential of customer ownership
A Talonen, I Jussila, H Saarijärvi, T Rintamäki
AMS review 6 (3-4), 142-156, 2016
Facilitating customers' post‐purchase food retail experiences
H Saarijärvi, H Kuusela, T Rintamäki
British Food Journal, 2013
From electronic WOM to social EWOM: Bridging the trust deficit
J Pihlaja, H Saarijärvi, MT Spence, M Yrjölä
Journal of Marketing Theory and Practice 25 (4), 340-356, 2017
Unlocking the transformative potential of customer data in retailing
H Saarijärvi, H Kuusela, PK Kannan, G Kulkarni, T Rintamäki
The International Review of Retail, Distribution and Consumer Research 26 (3 …, 2016
Consumer-to-consumer e-commerce: outcomes and implications
M Yrjölä, T Rintamäki, H Saarijärvi, J Joensuu
The International Review of Retail, Distribution and Consumer Research 27 (3 …, 2017
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