| Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry: A multi-group analysis utilizing social exchange … LEC Ferm, P Thaichon Journal of Retailing and Consumer Services 61, 102584, 2021 | 78 | 2021 |
| Value co-creation and social media: Investigating antecedents and influencing factors in the US retail banking industry LEC Ferm, P Thaichon Journal of Retailing and Consumer Services 61, 102548, 2021 | 64 | 2021 |
| Chatbots in frontline services and customer experience: An anthropomorphism perspective M Nguyen, LE Casper Ferm, S Quach, N Pontes, P Thaichon 2023 Australian and New Zealand Marketing Academy Conference (ANZMAC), 2023 | 5 | 2023 |
| Package appearance matter: Facial expression and Galvanic Skin Response analysis approach N Hamelin, S Agrawal, N Patwa, LE Casper Ferm, P Thaichon Journal of Global Scholars of Marketing Science, 1-21, 2021 | 5 | 2021 |
| Successful COVID-19 Prevention Factors and Their Effect on the Economy: A Comparison Between Thailand, Vietnam and Australia LE Casper Ferm, P Thaichon Coronavirus, Technology and Marketing: Moving forward and the new normal, 59-83, 2021 | 3 | 2021 |
| Data privacy and artificial intelligence (AI): How AI collects data and its impact on data privacy LEC Ferm, S Quach, P Thaichon Artificial Intelligence for Marketing Management, 163-174, 2022 | 1 | 2022 |
| Stakeholder Engagement S Fready, LEC Ferm Elsevier, 2024 | | 2024 |
| Ethical and Sustainability Issues of Artificial Intelligence (AI) in the Luxury Industry LEC Ferm, S Shawky, P Thaichon, S Quach Luxury Marketing, Sustainability and Technology, 37-52, 2023 | | 2023 |
| I think, therefore I ignore: a study on disinformation’s credibility perceptions and sharing intentions over social media LE Casper Ferm, P Thaichon 2023 Australian and New Zealand Marketing Academy Conference (ANZMAC), 2023 | | 2023 |
| Ethical Issues of Artificial Intelligence (AI): Strategic Solutions S Shawky, P Thaichon, S Quach, LEC Ferm Philosophy of Artificial Intelligence and Its Place in Society, 283-300, 2023 | | 2023 |
| A Study on Interactional Value Co-creation In A Digital Context LE Casper Ferm, J Weerawardena, RK Ranjan, P Thaichon Australia and New Zealand Marketing Academy Conference (ANZMAC) 2022, 2022 | | 2022 |
| Solutions to artificial intelligence (AI) and privacy: How AI uses data and its accompanying privacy issues LEC Ferm, P Thaichon, S Quach Artificial Intelligence for Marketing Management, 175-196, 2022 | | 2022 |
| The Dark side of Artificial intelligence in Marketing: Meta-Analytics Review M Barari, LE Casper Ferm, S Quach, L Ngo, P Thaichon 2023 Australian and New Zealand Marketing Academy Conference (ANZMAC), 0 | | |
Park Thaichon 🍁University of Southern QueenslandAdresse e-mail validée de griffith.edu.au
