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Erin Steffes
Erin Steffes
Verified email at towson.edu
Title
Cited by
Cited by
Year
Social ties and online word of mouth
EM Steffes, LE Burgee
Internet research 19 (1), 42-59, 2009
9222009
Edutainment with Videos and its Positive Effect on Long Term Memory.
EM Steffes, P Duverger
Journal for Advancement of Marketing Education 20 (1), 2012
672012
Internal marketing at Continental Airlines: Convincing employees that management knows best
A Prasad, E Steffes
Marketing letters 13, 75-89, 2002
392002
Using YouTube videos as a primer to affect academic content retention
P Duverger
Metropolitan Universities 23 (2), 51-66, 2012
342012
Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management
S Singh, BPS Murthi, E Steffes
European Journal of Operational Research 224 (2), 425-434, 2013
302013
Acquisition, affinity and rewards: Do they stay or do they go?
E M. Steffes, BPS Murthi, RC Rao
Journal of Financial Services Marketing 13, 221-233, 2008
292008
What price loyalty? A fresh look at loyalty programs in the credit card industry
BPS Murthi, EM Steffes, AA Rasheed
Journal of Financial Services Marketing 16, 5-13, 2011
252011
Why are some modes of acquisition more profitable? A study of the credit card industry
EM Steffes, BPS Murthi, RC Rao
Journal of Financial Services Marketing 16, 90-100, 2011
182011
Role-playing in a consumption context: An experiential learning activity focused on the consumer decision-making process
VL Thomas, SR Magnotta, H Chang, E Steffes
Marketing Education Review 28 (2), 89-97, 2018
142018
Description and evaluation of an innovative segmentation, targeting, and positioning activity using student perceived learning and actual student learning
G Vinuales, SR Magnotta, E Steffes, G Kulkarni
Marketing Education Review 29 (1), 24-36, 2019
122019
Evaluating the effect of affinity card programs on customer profitability using propensity score matching
A Bakhtiari, BPS Murthi, E Steffes
Journal of Interactive Marketing 27 (2), 83-97, 2013
102013
Everyone’sa winner: The initiation and effectiveness of an Intracollegiate sales competition
SR Magnotta, P Peev, E Steffes
Journal of Marketing Education 42 (3), 243-256, 2020
92020
The effect of promotional interest rates on customer borrowing and payment behavior in the credit card industry
BPS Murthi, M Girju, E Steffes
Journal of Financial Services Marketing 24, 11-20, 2019
62019
Establishing the link between relationship marketing, customer profitability and customer lifetime
EM Steffes
The University of Texas at Dallas, 2005
62005
HOOK, LINE, AND SINKER: CATCHING AND MAINTAINING STUDENTS’ATTENTION WITH MARKETING HOOKS
S Magnotta, VL Thomas, E Steffes, H Chang, G Vinuales
Marketing Education Review 31 (2), 162-168, 2021
52021
The effect of modes of acquisition and retention strategies on customer profitability
E Steffes, BPS Murthi, RC Rao, A Strijnev
thesis, The University of Texas at Dallas, Texas, 2008
52008
Effects of teaser rates on new credit card customers’ spending and borrowing: an empirical analysis
K Kasaian, BPS Murthi, E Steffes
International Journal of Bank Marketing 40 (7), 1555-1574, 2022
42022
Understanding the difference between opportunistic and needy customers’ borrowing behavior: a new approach to segment current credit card customers
K Kasaian, BPS Murthi, E Steffes
International Journal of Bank Marketing 41 (4), 903-925, 2023
32023
The Reliability of Crowdsource Grading in a Creative Marketing Project Context.
P Duverger, EM Steffes
Journal for Advancement of Marketing Education 20 (2), 2012
32012
Lurkers and Participation Inequality in Service Electronic Word of Mouth
LE Burgee, EM Steffes
NABET, 366, 2007
32007
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