| Sales promotion: Concepts, methods, and strategies RC Blattberg Prentice Hall google schola 2, 982-1003, 1990 | 2476* | 1990 |
| Challenges and opportunities in multichannel customer management SA Neslin, D Grewal, R Leghorn, V Shankar, ML Teerling, JS Thomas, ... Journal of service research 9 (2), 95-112, 2006 | 1910 | 2006 |
| Pursuing the value-conscious consumer: store brands versus national brand promotions KL Ailawadi, SA Neslin, K Gedenk Journal of marketing 65 (1), 71-89, 2001 | 1869 | 2001 |
| Revenue premium as an outcome measure of brand equity KL Ailawadi, DR Lehmann, SA Neslin Journal of marketing 67 (4), 1-17, 2003 | 1795 | 2003 |
| Multichannel customer management: Understanding the research-shopper phenomenon PC Verhoef, SA Neslin, B Vroomen International journal of research in marketing 24 (2), 129-148, 2007 | 1576 | 2007 |
| Key issues in multichannel customer management: current knowledge and future directions SA Neslin, V Shankar Journal of interactive marketing 23 (1), 70-81, 2009 | 1045 | 2009 |
| Customer channel migration A Ansari, CF Mela, SA Neslin Journal of marketing research 45 (1), 60-76, 2008 | 1029 | 2008 |
| Multichannel shopper segments and their covariates U Konuş, PC Verhoef, SA Neslin Journal of retailing 84 (4), 398-413, 2008 | 903 | 2008 |
| Defection detection: Measuring and understanding the predictive accuracy of customer churn models SA Neslin, S Gupta, W Kamakura, J Lu, CH Mason Journal of marketing research 43 (2), 204-211, 2006 | 840 | 2006 |
| Database Marketing: Analyzing and Managing Customers RC Blattberg, BD Kim, SA Neslin Springer New York, 2008 | 726* | 2008 |
| Putting one-to-one marketing to work: Personalization, customization, and choice N Arora, X Dreze, A Ghose, JD Hess, R Iyengar, B Jing, Y Joshi, V Kumar, ... Marketing Letters 19, 305-321, 2008 | 704 | 2008 |
| Consumer promotions and the acceleration of product purchases SA Neslin, C Henderson, J Quelch Marketing science 4 (2), 147-165, 1985 | 644 | 1985 |
| The impact of brand equity on customer acquisition, retention, and profit margin F Stahl, M Heitmann, DR Lehmann, SA Neslin Journal of marketing 76 (4), 44-63, 2012 | 584 | 2012 |
| The effect of promotion on consumption: Buying more and consuming it faster KL Ailawadi, SA Neslin Journal of Marketing Research 35 (3), 390-398, 1998 | 567 | 1998 |
| The effects of advertising on brand switching and repeat purchasing J Deighton, CM Henderson, SA Neslin Journal of marketing research 31 (1), 28-43, 1994 | 546 | 1994 |
| Promotional elasticities and category characteristics C Narasimhan, SA Neslin, SK Sen Journal of marketing 60 (2), 17-30, 1996 | 507 | 1996 |
| Building with bricks and mortar: The revenue impact of opening physical stores in a multichannel environment K Pauwels, SA Neslin Journal of retailing 91 (2), 182-197, 2015 | 471 | 2015 |
| The showrooming phenomenon: it's more than just about price S Gensler, SA Neslin, PC Verhoef Journal of Interactive Marketing 38 (1), 29-43, 2017 | 458 | 2017 |
| Driving online and offline sales: The cross-channel effects of traditional, online display, and paid search advertising IM Dinner, HJ Heerde Van, SA Neslin Journal of marketing research 51 (5), 527-545, 2014 | 441 | 2014 |
| Sales promotion T Yeshin (No Title), 2006 | 423 | 2006 |
