| Street art, sweet art? Reclaiming the “public” in public place LM Visconti, JF Sherry Jr, S Borghini, L Anderson Journal of consumer research 37 (3), 511-529, 2010 | 442 | 2010 |
| American Girl and the brand gestalt: Closing the loop on sociocultural branding research N Diamond, JF Sherry Jr, AM Muñiz Jr, MA McGrath, RV Kozinets, ... Journal of Marketing 73 (3), 118-134, 2009 | 435 | 2009 |
| Why are themed brandstores so powerful? Retail brand ideology at American Girl Place S Borghini, N Diamond, RV Kozinets, MA McGrath, AM Muñiz Jr, ... Journal of Retailing 85 (3), 363-375, 2009 | 409 | 2009 |
| Organizational creativity: breaking equilibrium and order to innovate S Borghini Journal of knowledge management 9 (4), 19-33, 2005 | 244 | 2005 |
| Ongoing search among industrial buyers S Borghini, F Golfetto, D Rinallo Journal of Business Research 59 (10-11), 1151-1159, 2006 | 216 | 2006 |
| Exploring visitor experiences at trade shows D Rinallo, S Borghini, F Golfetto Journal of Business & Industrial Marketing 25 (4), 249-258, 2010 | 182 | 2010 |
| Symbiotic postures of commercial advertising and street art S Borghini, LM Visconti, L Anderson, JF Sherry, Jr Journal of Advertising 39 (3), 113-126, 2010 | 131 | 2010 |
| Agents in paradise: Experiential co-creation through emplacement, ritualization, and community JF Sherry Jr, RV Kozinets, S Borghini Consuming experience, 31-47, 2013 | 103 | 2013 |
| Representing BtoB reality in case study research: Challenges and new opportunities S Borghini, A Carù, B Cova Industrial Marketing Management 39 (1), 16-24, 2010 | 70 | 2010 |
| Opening the network: Bridging the IMP tradition and other research perspectives F Golfetto, R Salle, S Borghini, D Rinallo Industrial Marketing Management 36 (7), 844-848, 2007 | 50 | 2007 |
| Attachment to and detachment from favorite stores: An affordance theory perspective S Borghini, JF Sherry, A Joy Journal of Consumer Research 47 (6), 890-913, 2021 | 46 | 2021 |
| When sacred objects go B® a (n) d: Fashion rosaries and the contemporary linkage of religion and commerciality D Rinallo, S Borghini, G Bamossy, RV Kozinets Consumption and spirituality, 29-40, 2012 | 40 | 2012 |
| Using anthropological methods to study industrial marketing and purchasing: An exploration of professional trade shows S Borghini, F Golfetto, D Rinallo Industrial Marketing and Purchasing Group Conference, 2004 | 39 | 2004 |
| Ivory Tower vs Spanning University: il caso dell’università di Pavia M Balconi, S Borghini, A Moisello Il sistema della ricerca pubblica in Italia, Franco Angeli, 2003 | 26 | 2003 |
| Innovazione, Experience, Partnership. Casi di innovazione nel retail S Castaldo, C Mauri FrancoAngeli, 2008 | 24 | 2008 |
| Release capacity in the vendor selection process F Zerbini, S Borghini Journal of Business Research 68 (2), 405-414, 2015 | 17 | 2015 |
| Allomother as image and essence: Animating the American Girl brand JF Sherry Jr, S Borghini, MA McGrath Explorations in consumer culture theory, 153-165, 2008 | 15 | 2008 |
| Store design e Servicescape. Il “place” della relazione con il cliente S Borghini Store Management, 108-141, 2005 | 15 | 2005 |
| Communicating competence in the medical diagnostic industry, A customers’ view S Borghini, D Rinallo 19th IMP conference, Lugano, 2003 | 15 | 2003 |
| Co-creating consumption experiences: An endless innovation S Borghini, A Caru Strategic Market Creation. A New Perspective on Marketing and Innovation …, 2008 | 14 | 2008 |
